Shoppertainment Management’s managing director, Clare Andrew, calls on shopping centres to be adaptable with any vacant space to draw in shoppers.
Diversify or die. It’s a warning businesses have been hearing for a long time. If you aren’t varying your offer it’s going to get stale. But it doesn’t have to be a warning. For businesses willing to think outside the box it can represent an opportunity, a reminder; diversify and thrive.
No longer content to just shop, consumers are now in search of the ultimate leisure experience; a combination of entertainment, shopping and dining. In order for shopping centres to compete in this environment they too must now ...… Read More