Landsec, St David’s Dewi Sant - Retail Matters Week.
During April/May 2017, St David's Dewi Sant ran the We Loves the Diff appeal - an appeal to raise £20,000 from the sales generated by five limited edition prints, raising money for three important, local, homelessness charities.
The retail place teamed up with I Loves the Diff to co-produce five limited edition prints of Cardiff City which customers could purchase for a minimum of £3 between April 29 and May 27 2017.
Outcome of campaign:
Having co-created the prints alongside ‘I Loves the Diff’, £30,200 was successfully raised for the charities, a +50% on the original £20k target.
The appeal went viral and reached 14 million people across social media, helping make it the success it was. All prints sold out over the course of the 5 weeks and 5,000 prints now hang proudly in homes, from across the UK to Australia! The money was split across the 3 charities and used for essential services and programmes, including
- Back to work schemes
- Education Programmes
- Life Skills Programmes
- Beds in night shelters