Founder, Love Cocoa
T: 07834 779 308
What do you wish someone had told you when you were starting off your business?
Try as hard as you can to get a mentor. They are extremely hard to find and to date we have had no luck ourselves in finding one but are hopefully we will after our Crowdfunding in September. There are lots of small errors which probably could have been avoided if we had an experienced mentor to guide us through certain stages of our business.
What helping hand were you given when you first started out?
We were in quite a unique position in that my Cadbury family background created some media interest in our products. As such we were lucky to be featured in The Telegraph, which opened up a few doors for us.
Why is landlord support so important for small business?
We currently work from a co-working space so don't have direct access to landlords but work with the managing agents. They have been very supportive and understanding our business which has been great help.
We have also done pop-ups to showcase our business and have worked closely with Appear Here and their landlord.
As we grow we will no doubt have more interaction with landlords.
What three skills do you think are most important in making a successful entrepreneur?
Persistence - continue to knock on the doors of potential business and never give up. A lot of the time it is the luck of timing your email to a buyer so don't take rejection as a negative.
Enthusiasm - this can count for a lot and if you show it, people are more likely to want to help you.
Communication - don't be afraid to pick up the phone or meet people in person.
What has been the biggest challenge for you in creating a successful brand?
We have started to get some good momentum so the challenge will be keeping this going as we expand. The key to this I feel will be hiring the right people to help us continue to grow and innovate.
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