Silverburn Shopping Centre, Glasgow - Retail Matters Week.
Silverburn has worked with the Glasgow Wayside Club for about four years. Open seven days per week, the Wayside Club Centre provides hot food, showers, shaves and other essential services to the homeless in Glasgow.
Every year Silverburn has donated hats, gloves and winter essentials to the homeless charity. In March 2018, we decided we’d like to provide more support. We organised and hosted a sponsored sleepout in our multi-storey carpark in aid of the Glasgow Wayside Club.
We invited our retail and contractor staff along to take part, our local councillor took part too. We set up a Virgin Money Giving page for participants to generate sponsorship for taking part. We asked for a minimum donation of £50, but many participants way exceeded that target, one raised over £1K alone!
The event was well attended by 30 retail and contractor staff. The participants got a real insight into the struggles that homeless people face every night.
Glasgow Wayside Club
Retailers that took part were: Subway, Thornton’s, Nando’s and Fat-Face
Wayside Club management committee member, Bill McCormick and Scottish Labour councillor Rashid Hussain also took part.
Outcome of campaign:
We fundraised £7,330 for the Glasgow Wayside Club. As the centre is entirely run by volunteers, 100% of the donation went towards the running of the centre.
The Wayside Club issued a response stating, ‘thank you and your sponsors for the magnificent donation… This is a great tribute to the tremendous work and organisation involved in organising the sleep out in March. I can assure you that this donation will be put to good use and will go a very long way towards relieving some of the hardships experienced by our patrons, many of whom find themselves marginalised by society.’ Signed by Brian Bonnyman, Wayside Club President.
The event helped raise awareness locally of the issue of homelessness, both through the participants who took part and the resulting PR.
We will continue to work with the Wayside Club with annual donations of winter essentials. We are organising a volunteering day with the centre where Silverburn management can see the workings of the centre with the aim of encouraging a long term volunteering relationship.
The event was well received by the local press, featuring in local newspapers, further promoting this complex social issue. Jennifer Ennis, Environmental Community Coordinator & Lorraine Dickson, Retail Business Manager, appeared on STV2 the following day to discuss their experience of sleeping out.