Walthamstow children take over the mall!

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Last modified on 15/08/2018

Pupils from South Grove Primary School in Walthamstow have spent the day running The Mall, Walthamstow yesterday.

The pupils, aged between 7 and 10 years old, were taking part in Children’s Takeover Day – a national initiative to give children a valuable insight into the world of work. The scheme, which is backed by the Office of the Children’s Commissioner, enables them to shadow professionals and find out what is involved in the day to day running of a busy shopping centre. 

“This is a really exciting opportunity for the children as it gives them first-hand experience of what it is like working in The Mall and an understanding of the types of job roles that are being carried out, in a real-life situation,” said Julie Maltwood, Head Teacher, South Grove Primary School.

“It will also enable the children to experience the decision making around marketing and budgeting and identify the key objectives behind it.



“Having taken part in The Takeover Day previously, we know how much the children got from the day. The conversations that took place afterwards were amazing and showed the capacity that children have to develop these new experiences and gain a practical clear insight into the world of work.”

In return for taking part in the event, the school will receive £150 in Waterstones vouchers and each child will be presented with a certificate, a goody bag, and a £5 Smiggle voucher.

In a packed schedule of events, the children were given the opportunity to work alongside members of the management, marketing and security teams, complete several interactive challenges, and design a map or poster for The Mall. And the hard work will not stop when the pupils return to school. Each child will be tasked to write a report of their day at The Mall as homework. The winning report will be published on The Mall’s website and the pupil will receive a special prize.

Local film company, Videobop, will be using some of the children to create a news report, which will be shown on The Mall’s external big screen between 30 October and 12 November.

In addition, local marketing agency, Impact Business Advisors, provided live coverage of the event through The Mall’s social media channels.

Videobop Director, Cassie Toone, commented: “We’re delighted to be involved in filming The Mall Takeover Challenge. Our team of ‘reporters’ followed all the action on the day, and are looking forward to getting the kids involved in documenting their classmates’ day in charge!”

Rebecca Bird, Marketing Manager at The Mall, added: “We were really excited about welcoming the children, and introducing them to the world of work in a fun and educational way. The children were absolutely fantastic, and a real joy to have with us at The Mall.”


First posted Thursday 12 October 2017


Tags: Sustainability & Community Engagement