Marketing Training in partnership with CIM

This event is now fully booked.
To be added to the waiting list, please email Stacey Marney or call +44 (0)20 7227 3463

Raising the standard of retail property marketing

In partnership with the Chartered Institute of Marketing (CIM), we are excited to bring you a unique two day marketing training programme on Wednesday 1 - Thursday 2 March 2017, designed specifically for retail property professionals that adds to your CPD.

If you have some marketing experience under your belt and want to take the next step in your career then this training is perfect for you.

In partnership with:


Developed from the Marketing Metrics for Shopping Centres – A Best Practice Guide, this course will enhance your understanding of effective retail property marketing.


You will learn to…




  • Target marketing activities more effectively to deliver maximum ROI
  • Understand what to measure and how to implement measurement
  • Create a marketing plan and budget aligned to business objectives
  • Engage and network with other industry experts
  • Work on case studies and best practice from other sectors including hospitality, leisure, venues, etc.
  • ...And more!

Wednesday 1 March


Thursday 2 March

Developing a marketing strategy



 Market research


 Writing the plan, brief and evaluation criteria

 Budgets and measurement metrics


 Creative and media



 Public relations



 Events and promotions



 Digital and social media



 Managing agencies



This is a repeat session of the training held in September and you can view the programme here. Please note, the programme is subject to change. 

Each module will include class discussion, models and tools, reference to the Marketing Metrics report, best practice and case study group exercise. 


Member: £650 + VAT

Non-member: £700 + VAT

Fees include accommodation and dinner on Wednesday 1 March, refreshments and lunch on both days and full training materials.