Marketing Training in partnership with CIM

educationaltrustcim

Up to 14 hours of CPD available.

 

Raising the standard of retail property marketing

A unique two day marketing training programme, designed specifically for retail property professionals.

If you have some marketing experience under your belt and want to take the next step in your career then this training is perfect for you.

Developed from the Marketing Metrics for Shopping Centres – A Best Practice Guide, this course will enhance your understanding of effective retail property marketing.

 


 

You will learn to...

  • Target marketing activities more effectively to deliver maximum ROI
  • Understand what to measure and how to implement measurement
  • Create a marketing plan and budget aligned to business objectives
  • Engage and network with other industry experts
  • Work on case studies and best practice from other sectors including hospitality, leisure, venues, etc
  • ...and more!

 

Thursday 12 April

Developing a marketing strategy
Market research, budgets and measurement metrics, ROI

 

Friday 13 April

Implementation
Writing the plan, brief and evaluation criteria
Creative and media
Public relations
Events and promotions
Digital and social media
Managing agencies

 

Programme

View the programme here

Each module will include class discussion, models and tools, reference to the Marketing Metrics report, best practice and case study group exercise.

 

Fees* 

Member Early Bird (expires 15/02/18): £599

Standard Member: £650

Open to the public/Non-member: £800

Fees include accommodation and dinner on Thursday 12 April, refreshments and lunch on both days and full training materials.

*Exclusive of vat.

 


 

For any enquiries please email 
stacey@revocommunity.org
or call +44 (0)20 7227 3463

12 - 13/04/18