About the Opal Awards.

The Opal Awards reward the very best examples of commercialisation activity within the retail property and placemaking community.

Showcasing best in class, they reflect the significance of these activities as generators of income for all types of retail places including shopping centres, outlets, leisure destinations, transport hubs and more.

Why enter?

The answer is, why not? 

  • Winning will mean you are showcased and recognised as best practice within the industry, increasing your profile

  • You'll be a pioneer in working towards further commercialisation credibility

  • There's significant networking opportunities at the Awards Breakfast, attended by 300 commercialisation experts including brands, agencies and retail place representatives

We'd love to hear about... 

  • Brands and individuals who maximise opportunities to target customers in retail places through great activation, innovative thinking and excellence 

  • The collaborative partnerships between owners, managers, occupiers, brands, agents, agencies and customers

  • How you continue to underpin and enhance the credibility of commercialisation, bringing brands to life, ensuring your activities remain a catalyst for future turnover growth