Categories.

Please refer to our Awards Entry Guide for full category criteria.

 


New for 2018 - Digital Marketing Campaign.

This award recognises those campaigns that demonstrate best in class digital marketing through exclusive and effective use of a digital channel, or integrated - multi digital channels to support centre wide activities, events or objectives.


 

Business-to-Business Marketing.

Awarded to the best marketing initiative directed to a business and wider corporate audience rather than consumers. This category aims to recognise and reward innovative and creative b2b marketing initiatives that achieve the greatest return on investment for landlords, supporting its corporate strategies through targeted and tailored activity.

This includes but is not limited to leasing campaigns, campaigns targeting existing tenants and marketing initiatives aiming to raise asset/landlord profile within the industry (exhibitions, conferences, PR campaigns etc).

 


 

Cause Related Marketing.

This award recognises an innovative marketing activity/campaign created from a partnership between your centre and a strategically chosen not-for-profit organisation. It should have mutually agreed objectives and benefit both parties.  The activity should be clearly linked to your wider marketing objectives and also your business’ CSR strategies and/or policies.

 


 

Events.

Awarded to the best event(s), which creatively engage shoppers through on-site activities. This category assesses two markers; creativity of concept and proven results. Events are now commonplace in shopping centres across the UK and producing something ground-breaking is exceptionally challenging. This category aims to reward the best of the best in the events arena; events that break the mould and stand out with stand-out activity, whilst still delivering return on investment. The event may be a stand-alone project or part of an overall campaign.

 


 

Strategic Marketing Campaign.

This category recognises the results of a multi-layered, innovative campaign, which embraces all disciplines (digital/outdoor advertising, social media, events, PR etc.) of the marketing mix providing there is tangible evidence of SMART objectives and the subsequent results. The campaign can cover any area of your marketing strategy such as a re-brand, launch of a new centre, CR etc. however it must show creativity, ROI and raises the bar of ingenuity when utilising the full marketing mix.

 


 

Tactical Marketing Communications.

This new category encompasses previous categories including Best Use of Digital Marketing, Public/Media Relations and Effective Advertising. Entrants into this category will need to demonstrate an effective, creative tactical campaign with short-term objectives and can focus on one or more communications channels. These should be optimal for your chosen tactical message/s and target audience, with judges looking for particular emphasis on the creative look and feel of the campaign.

Entries will need to be able to deliver strong results such as driving footfall, retailer sales and ROI.

 


  

Creative Partnership Award.

This award provides recognition to those individuals or companies that have developed partnerships between two or more parties working on a restricted budget – for example BIDs, PR agencies or multiple agencies. This will be presented as an award rather than its own category. The judges will consider the value of the relationship, effective collaboration and return on investment, evidenced through the entry.

To enter this award, you will need to provide details of the partnership in under 100 words, and select the tick box on the entry platform to confirm:

  • It was a creative partnership between a centre and at least one other party.
  • The budget for the entry was below £10,000 (this figure relates to the budget on the specific entry rather than the overall centre budget).