How to Enter.



Submission guidance.

Multiple Entries Multiple entries can be submitted but these are limited to six per retail destination. Each entry must be written for just one category and only include components related to that category. 

Previous Submissions An entry that has previously won a Purple Apple or Merit can only be entered again if it is substantially different from the previous winning entry. You are responsible for demonstrating the difference between the entries. We reserve the right to reject an entry if there is little difference in submission year on year. The entry may only be resubmitted one further time after winning an award. 


Who's eligible?

Applications are encouraged across all sizes and locations whether in town, edge of town, or out of town and all formats including transport hubs, shopping centres, retail parks, outlet malls, markets, placemaking initiatives and developments reflecting successful transition from traditional retail to alternative and mixed-use formats.