Click-and-collect services forces rise in pre-Christmas shopper traffic

Click-and-collect services forces rise in pre-Christmas shopper traffic

23 December 2016

Footfall on Christmas Eve will drop 3.5% year-on-year, according to global retail insight provider, ShopperTrak.

Usually a key day for in-store shopper traffic as last minute gift buyers hit the High Street in a bid to tick off last minute items on their Christmas lists, this year is set to buck the trend in terms of footfall, peaking earlier in the week. 


Edward Cooke, Chief Executive of Revo, the retail property body, said: 

“In line with our predictions footfall was up on Super Saturday and Panic Tuesday, and we now expect a dip in shopper numbers on Christmas Eve as it falls on a weekend. 

“Looking at the general trend, a large number of shoppers want to make purchases in person, enjoy all the additional activities that take place in our towns and cities in the run up to Christmas and, of course, visit stores to pick up gifts they’ve ordered online. 

“Consumer spending remains resilient post-Brexit and 90% of sales continue to involve a physical shop in some way – with retailers and investors boosting the shopping and leisure experience to attract consumers.”



Steve Richardson, UK & MEA Director at ShopperTrak, said:

“With Christmas Eve falling on a Saturday, we expect this to prompt a pre-weekend rush, as shoppers look to finish their final gift buying before the weekend.”  

While shopper traffic on Christmas Eve will be busier than a normal Saturday* - up 5.7% on the daily average - it will be down 3.5% year-on-year.

“Following Panic Tuesday (20 December) - the busiest day for in-store footfall in December - we expect shopper traffic to peak on Thursday (22 December) and Friday (23 December), corresponding to when many retailers’ Christmas delivery cut off dates start to come in to effect.  This, combined with shoppers choosing to pick up click-and-collect parcels in-store ahead of the weekend, will contribute to an earlier pre-Christmas rise in footfall,” said Richardson.