Valentine's Day still proves a draw for love-struck shoppers15 February 2017
The desire to express one’s love be it with flowers, or fragrance or, a lovey-dovey meal for two at £20 pulled in the footfall on Valentine’s day which saw footfall increase by approximately 34% (33.6% to be precise) compared to last year according to Revo and ShopperTrak.
Week on week, shopper numbers were up by 22% or thereabouts (21.4% to be precise) vs. last Tuesday (7.2.17).
Davinder Jhamat, Head of Research and Education at Revo, said:
Love was definitely in the air or put another way, footfall was firmly on the ground and in volume this Valentines. The concerted effort by retailers to maximise this annual event has resulted in a real boost to footfall coupled with the half-term break. It’s further proof that B&M are still a major driver with 90% of sales continuing to involve a physical store in some way.