Best in commercialisation celebrated at the Revo Opal Awards

Best in commercialisation celebrated at the Revo Opal Awards

05 April 2017

The best in commercialisation programmes across UK retail destinations were celebrated at the Revo Opal Awards presentation breakfast this morning at the British Museum, London.

The Revo Opal Awards, in its fifth year, are the only awards programme to truly encompass and reflect the entire breadth and scope of commercialisation activity in shopping places. 

Over 200 guests attended the Breakfast Presentation, hosted by Joel Dormett, fresh out of his success in this year’s I’m A Celebrity, Get Me Out Of Here”, and over 20 winners presented. The prestigious Opal Aurora award having achieved the highest score across all categories was awarded to Land Securities, for Taste Buchanan @ Buchanan Galleries.

Jackie Tracey, Chair of the Revo Opal Awards Taskforce says “This year’s Opal Awards has once again not only recognised outstanding and unique commercial brand opportunities that retail environments offer, but has demonstrated the collaborative partnerships and dialogue between owners, managers, retailers, brands, agents, agencies and customers in delivering excellence retail experiences for the customer”. 

Edward Cooke, Chief Executive of Revo says “Commercialisation is continuing to develop and innovate, establishing itself as an intrinsic part of owning and managing retail environments and destinations. Crucially, it’s the catalyst for future turnover growth, and we’re delighted to promote and support this activity through our Opal Awards programme which showcases the best in the marketplace”.

 

Read the winners magazine here

 

The full list Opal award winners are:

Brand Immersion

Westfield
DS Automobiles UK Launch


intu Experiences
Playmobil Christmas Grottos at intu

Commercial Events/Markets/Exhibitions


McArthurGlen Designer Outlet Cheshire Oaks
Summertime Social


Westfield
Westfield London Christmas Ice Rink


Westfield
Westfield Presents 


Experiential

Highly Commended:

Exchange Ilford and Shoppertainment
An African Adventure 


Opal Award Winners:

Land Securities and Clarks Syrup
How Sweet Are You?


Westfield
Norweigan Airlines and Boeing virtual reality experience 


intu Experiences
Cartoon Network’s BEN 10 Hero Experience at intu


Sky UK
Sky Sports Start of Season “Walk Forward” Experience 2016

Mall Retail

Highly Commended:

Westfield
The Heritage London

Argos and Mall Solutions
The Argos Digital Mid Mall Hybrid Kiosk

Opal Award Winners: 


Land Securities
Taste Buchanan @ Buchanan Galleries, Glasgow


Land Securities
Mall Kiosk Programme @ White Rose, Leeds

intu Experiences
Endura Roses Flourishes at intu


The Yard Creative
PROTEIN HAUS. 


Media

Highly Commended: 

Limited Space
Turning Heads with Turning Chairs: An Advertising Campaign to Launch ‘The Voice’ on ITV 


Ocean Outdoor Ltd
NHS Blood & Transplant – Virtual Blood Donation 


Other Retail Environments > Mall Retail

Highly Commended:

Heathrow Airport
Pop up shopping for Heathrow Passengers

British Land
Summer of Sport


Other Retail Environments > Pop Up Shops/Temporary Lets


Heathrow Airport
Pop up shopping for Heathrow Passengers 


Pop Up Shops/Temporary Lets

Bluewater Shopping Centre – Blueco Ltd
Smith and Sinclair 


Westfield
Kitkat Chocolatory 

Seasonal Mall Retail

CastleCourt Shopping Centre CBRE MS
Mountain Salts


Cabot Circus and Havaianas
Havaianas at Cabot Circus


intu Experiences
Halloween HQ Haunted House & intu