BCSC Purple Apple Winners Workshop - Post event round up

BCSC Purple Apple Winners Workshop - Post event round up

26 June 2015

On a sunny Wednesday afternoon on the 24 June, CBRE hosted the Purple Apple Winners Workshop. Marketers within the industry came together to hear from some of the winning entries from this years Purple Apple Awards and give their thoughts on how the Purple Apples can be improved for next year.

The workshop began with a presentation from Lisa Mcleman the Assistant Marketing Manager at the intu Metrocentre for their Golden Apple win The Heart of a Thousand Crystals. Members heard how The Heart of a Thousand Crystals chandelier was installed at the centre to provide a stunning focal point to the newly refurbished Platinum Mall. 1,000 limited edition replica crystal hearts numbered 1-1000 were sold to shoppers as keepsakes for £20 each to raise £20,000 for CHUF (Children’s Heart Unit Fund) within Freeman Hospital. The money raised sponsored the Transplant Flat in the brand new Scott House; a home from home for families with children undergoing heart surgery within Freeman Hospital.

Members also heard from the following winning entries:

Michelle MacLeod at the Ocean Terminal Shopping Centre for their two merit winning entries, Ocean's 21 (Business to Business) and A Year in the Life of Ocean's 2 (Team Achievement Award),

Amy Hodges at Bewonder* for the Purple Apple win for Whiteleys, Bayswater Grande Marionette (Events) and their Team Achievement entry Making the Ordinary Extraordinary.

Mick Knowles also gave a fantastic presentation on their innovative concept Smart Rewards at the Swan Centre Eastleigh, which won a merit in the Strategic Marketing Campaign category.

The Judges Choice for Innovation Award, captured the members attention with their Christmas AR Penguin entry at Broadway Shopping Centre, presented by Laura Parker at Bewonder*.

The workshop ended with a round table discussion followed by some celebratory drinks overlooking London.

You can view the presentations from the workshop here.

To find out more about the Purple Apple Awards 2016 and view the key dates please click here.

If you have any queries about the Purple Apple Awards or would like to be more involved please contact Sophie Allen on 020 7227 3456 or Sophie.allen@bcsc.org.uk.